Mobile Phones Direct appointed us to increase engagement across their Facebook and Twitter accounts. Using the launch of the new iPhone 5, we created a campaign that drove their email database to their social networks and encouraged sharing with their friends.

Impact within 24 hours:

• Increased Facebook fans from 21 to 1,800
• Increased Twitter followers from 27 to 697

Overall impact:

• 1,996 entries submitted (1,335 unique)
• 1,043 data entries captured
• 2,250 Facebook fans
• 826 Twitter follows
• Emails average CTR of 15.13%
• Greater brand engagement and reach across Facebook and Twitter


Agency: NUKO Agency

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