Last night, users of Twitter were in full force with their chatter about the #BRITS2014. Fans were invited to select a winner by voting via Twitter for the Best British Video.
4,000,000 tweets were recorded by SecondSync, a social analytics service for TV.
It’s no surprise that the One Direction lads came out on top with their massive fan base of 17.8M followers on twitter.
British Video Award #BRITS2014
A few other stats from the evening include:
Twitter.com: Spikes in conversation across Twitter
Twitter.com: Peak Performances
Socialbakers: Classic BRIT Awards Fans