Always challenging. Never Dull.
Today marks the end of a chapter of my life as NUKO Agency closes its doors and is replaced with a content agency.
In 2012, Nic Yeeles and I decided to approach the board directors of Remarkable with an idea that would change the way we work internally and create new opportunities for us as a company. The board said yes and we were able to create our new agency; we called it NUKO.
NUKO wanted to change the way we were approaching and creating our work. The change was not industry groundbreaking but it was a large internal change for the team involved. The new team of 15 became a mixture of creatives, editors, developers, strategists and accounts; we wanted to make a difference by combining that knowledge and experience and working together to produce creative ideas that strategically pleased our clients. Which lead to the line..
“Integrated doesn’t do our thinking justice. Fused is the word.”
There were a lot of ‘integrated’ agencies out there which, to us, meant different teams offering different services. We didn’t want this.
I wanted every member of my team to feel valued and that their idea was worth exploring, even if they didn’t know how to develop it.
This is where the fusion and the team work starts to kick in. It did not matter if you were a junior account manager, if you had a good idea we wanted you to be part of our initial creative session. Not only did this allow for everyone to be involved in the ‘fun’ creative side of the agency but it also helped each other to understand the different roles, skill sets and challenges every individual faces within an agency environment. In most agencies the ‘accounts’ or ‘client’ part of the team are separated from the studio that it creates two teams that ends up with the agency becoming divided.
Instead of creating that division, working this way helped the team to understand each other better and what they did on a daily basis.
As a result we started to see some bigger clients come our way. NUKO suddenly had a confidence we never had before and everyone in the team stopped undervaluing themselves and started to realise that working in this way made a big difference. A difference to the creative ideas that were produced, the clients it attracted but also the outcome of the work.
Although we were having fun in our work, the quality and passion of the client’s projects always reminded top of the priority list.
There are a lot of wonderful projects to shout about that NUKO produced but the purpose of this post is the highlight the people, the team and the journey we took. For me, it has been a massive experience to go from a freelancer, that strolled in to help for a few months, to a leader and challenger.
It has never been a smooth, easy road. There has been a lot of stress and hard work over the last two years but I have had a wonderful payback to all that time and dedication given. I have seen people develop and grow, I have been able to listen and learn from team members and action their ideas and I have learnt to become confident in my leadership.
NUKO became exactly what I wanted it to be – a place where people wanted to work.
A leader is not the person that makes a company or team successful; a leader is the person at the top giving direction, structure and supporting the people in the team. There is no way NUKO could have been a success without the amazing and dedicated people that have been part of it.
My greatest achievement from NUKO is this. Knowing that every member of my team believed in what I wanted NUKO to be, had my back and would stand up and fight for it. I think, that is what you call earned respect.
So now this chapter has ended, a new one has started. Welcome to Social You.
The are no obvious answers.