Helping Ella to grow and develop her start-up illustration business
At just 19, Ella has been working hard to launch her own illustration business from her home studio. Setup in 2018, Ella specialises in designing a range of products from greeting cards to phone cases with more planned later this year.
After concerns with engagement rates, Ella appointed me to help to shape her marketing for 2020 and look at ways to create a strategy to get the growth and exposure her new business requires. As a new business it can be quite daunting to put yourself out there and get your brand established. Ella is highly creative and has a lot of unique, quality content to offer her audience.
Emily is super down to earth and has really helped me learn more about social media and the different important aspects of it. With her calm approach she has helped me gain more confidence and has been able to guide me in a direction that best suits me and my business. Any questions I had were answered throughly which was really useful. Following on from my 1-1 session with Emily, I now feel much more focused and driven to achieve my goals on social media with all the information & knowledge I learnt from her... would definitely recommend!!
Our workshop covered off her current efforts, looking at features of her popular platforms, understanding analytics and their importance and starting to shape a marketing plan for 2020. Whilst there are always new changes to platforms and algorithms, if you have a strategy to work to and you keep reviewing your efforts, you can easily adapt to these changes.Back to the blog