Useful Facebook tools for businesses

Facebook tools for business header

With lockdown in full swing due to COVID-19, Facebook have released some new features to support businesses.

To help support our new ways of communicating and working, Facebook have been working on new features across their family of products. Some features are for fun but some might be useful to those businesses looking to adapt to digital and virtual ways to sell their products and services.

Messenger Rooms from Facebook

With conference calling tools such as zoom and microsoft teams in huge demand over lockdown, it was only a matter of time before Facebook released their version. Welcome to Messenger Rooms.


Taking on video conferencing for non-corporates, this gives the ability for Facebook users to conference with up to 50 people at once and there is no limit on time for a call. Due to Facebook owning WhatsApp and Instagram, you can invite contacts from those apps to join you as well.

On top of that, Facebook are allowing non-Facebook users to be invited to these calls. Perhaps a sneaky way to get those final few onto the platform?!

Messenger Rooms make it easy to spend quality time with friends, loved ones and people who share your interests. Create a room right from Messenger or Facebook, and invite anyone to join your video call, even if they don’t have a Facebook account. Rooms will soon hold up to 50 people with no time limit.

You can start and share rooms on Facebook through News Feed, Groups and Events, so it’s easy for people to drop by. Soon we’ll add ways to create rooms from Instagram Direct, WhatsApp and Portal, too. Source:facebook news

Messenger Rooms is rolling out in some countries this week and will expand to the rest of the world in coming weeks.

Facebook Live With

Facebook are bringing back Live With. Live With is a built-in co-broadcasting feature for Facebook Live that lets you invite another person into your live broadcast and stream to an audience.

Useful for users to bring in a guest speaker or host an interview. If you're looking to use this feature on your Business Page, Pages can go Live With a profile, they cannot add another Page to their live stream.

Online only Facebook Events

Where possible, businesses have been moving their physical events to a virtual space. This new feature means you can now mark Facebook Events as online only. Making it crystal clear to your customers that it is virtual. On top of this, small businesses and brands will have the ability to charge a fee for users to attend. A good way to help boost some needed cash flow during COVID-19.

This feature is due to be rolled out in the coming weeks, so keep an eye out for it.

Instagram gift cards, food orders and fundraisers

Within Instagram Stories, you can now add a range of new stickers - gift card, food order and fundraiser. Starting in the US and Canada, these should have rolled out globally to allow businesses to sell gift cards or take food orders. If you're looking to using these features, you must tie into the partner sites:

  • Food orders: Deliveroo or Uber Eats
  • Gift cards: Kabbage, LoyLap, Raise, Square, Toast or Yiftee


Whilst times are tricky for businesses at the moment, these new features are aiming to help small businesses to build on their sales and marketing channels. Get in touch if you need a hand moving to digital for your business.

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