Digital product, eCommerce and transformation expertise.

I’m Emily Wilkinson, a digital product and transformation specialist with over 16 years’ experience across eCommerce, CRM, data, CX, UX, digital strategy and customer-facing product delivery.

“Professional, approachable and flexible throughout the project. We are delighted with the finished website and the interpretation of the brief has been exemplary.”
Ordnance Survey

I’m currently working at B&Q, where I focus on digital product experiences across web, account, loyalty and customer service journeys. Before this, I worked on a major digital transformation programme for BB&R across the UK and USA, covering eCommerce, CRM, data, customer experience, user experience, privacy, change management and training.

I have also founded and run my own digital agency, helping businesses define their digital strategy, review their technology stack, improve their online customer experience and adopt the right tools for growth. My work has included supplier selection, RFPs, tendering, emerging technology, digital adoption and practical change management.

My strength is bringing clarity to complex digital challenges. I help organisations understand what their customers need, what the business is trying to achieve, and how technology can support both in a practical, measurable way.

I’m also actively interested in AI, responsible innovation, privacy, data ethics and how organisations can adopt emerging technology in a way that is useful, inclusive and sustainable.

Digital Product leadership

Customer-facing product strategy, delivery and optimisation across web, app and service journeys. Roadmap management, Agile (Scrum, SAFe, Kanban) and facilitating Agile ceremonies.

Transformation & technology strategy

Large-scale eCommerce, CRM, data and CX transformation across complex business environments. Across the UK, Europe and USA.

Looking for a digital product specialist who can bring clarity, experience and practical direction to your digital journey?

Let’s connect on LinkedIn or get in touch to chat about how I can help.

Responsible innovation

Practical interest in AI, data ethics, privacy and inclusive technology adoption.

Tools & platforms

GA4, Figma, Jira, Confluence, Hybris Commerce, Adobe Commerce, Adobe Suite, Slack, Mailchimp, Emarsys, Craft CMS, SquareSpace, Contensis CMS, Amplience DAM & CMS, PIM plus a range of eCommerce, CRM, analytics and digital product tools.