How to add subtitles to your video on Twitter

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Subtitles now available in Twitter iOS and Android

Twitter is now allowing publishers to add .SRT subtitles to videos on the web, iOS and Android. Currently video content on Twitter auto-plays with the sound muted which makes this new feature critical for marketers to grab attention of users.


Subtitles are transcripts of a video's dialogue or audio contained in .SRT files that are attached to videos through the Media Studio, ads.twitter.com or via the API.

If the video you're watching has subtitles, you'll be able to see them on iOS and Android if your device's sound is turned off, or on web by clicking on the "cc" toggle. By default, the subtitles will hide when the video is expanded, as this action enables sound playback.

How do .SRT subtitles work?

  1. Click on a video within your Media Studio library.
  2. Select the “Subtitles” tab in the pop-up window.
  3. Select the text language of your subtitle file from the dropdown menu.
  4. Click the “Upload” button and select the sidecar .SRT file from your local computer.
  5. The file is now associated with your video. To update the file, click the Pencil icon.
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